a global design company
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
ITANA Africa
Project type
Naming, Strategy, Brand Architecture, CX, Social Media, Website
Formerly Talent City, ITANA Africa’s leadership team challenged Studio BeTHeo to help them lead a complete transformation for the business. Our brief was to develop and manage a new global identity that could be applied across everything from websites to offices to sponsorships to advertising - and rolled out at pace.
We developed the brand name ITANA, which means 'to blossom', created a new brand architecture to enable ITANA Africa clarify its offerings, simplify how the company goes to market and set up for growth, with new offers and audiences.
The rebrand has been a global partnership, spanning teams across the US and Nigeria and working hand-in-hand with different ITANA functional groups, including global marketing, design and communications.
