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Medplus Pharmacy
Project type
Brand Identity, Strategy, Brand Architecture, Campaign, Packaging, Signage, Attires, Environmental Graphics
In 2016 we created the iconic brand for Medplus' retail network. As is common with retail pharmacies and pharmaceutical chains, brand can be mechanical and Medplus needed to transition culturally and visually if it was to keep growing.
Positioning itself as a relevant lifestyle brand was the goal. With its by-line ‘Live It Up’, (nearly outlandish for its industry at the time yet attractive) we were tasked with achieving harmony between the seriousness of the business and its new upbeat culture.
We perfectly communicated new direction - a brand celebrated for its probity, and now leading through zest. This stimulated curiosity, endeared the brand to a wider audience, growing engagements and sales.
