Mutual Trust MfBank

Mutual Trust needed a succinct, consistent and captivating way to express their rich culture, history and aspirations. One to attract a like-minded community, build brand awareness and build trust in their unique banking approach as the fastest growing bank in their category for the year on year.

Partnering with the multiple award winning leadership at Mutual Trust, we created a bold and timeless identity inspired by our strategic idea “A Stonger Future”. The new identity not only summons the brand to life, it also empowers people and businesses to make a positive impact with their money - in their communities.

The drive to expand its market share by becoming the fastest growing bank in its category in a four-year period was achieved in two years.

Our Effect: Bolstered Authentic Brand Identity.
Result: Fastest Growth in Category YoY