Designing Tomorrow
- stevedubs
- Nov 6
- 2 min read

Scene 1:
WHY TOMORROW?
Tomorrow is a promise disguised as a question.
For most people, tomorrow is the emotional engine that keeps us moving. It’s the belief that the next day can stretch further than today — wider, brighter, freer. A better life. A new reality. An escape from the gravity of “this is how things are.”
We wake up asking: How can life get better? How can the work get better? How can we get better?
Design exists precisely because we believe improvement is possible.
Design is the discipline of making hope tangible.
It’s not simply color, or shape, or typography. Those are ingredients — not outcomes.
Design takes the invisible and gives it form.Design prototypes possibility. Design scales belief.
A designer’s real material isn’t ink or pixels. It’s sight — the ability to see what doesn’t exist yet and pull it into the world so others can see it and live it too. When designers operate from that place, they step beyond making artifacts. They mentor the future. They co-author tomorrow.
If tomorrow equals hope, then designers are the ones who make hope visible.
Across businesses, communities, and everyday lives —everyone needs a better tomorrow.
Scene 2:
THE HEART OF EMPATHY
Becoming One With the Sufferer
But to design well, you don't begin with answers. You begin with presence.
You sit with the person experiencing the friction. You listen to the frustration. You enter their world before you try to improve it.
Hope cannot be designed from a distance.
Brian Collins says that design isn’t concerned with what something looks like —but what it does. Not the varnish. Not the trend. Not the shimmer. But the transformation.
The world doesn’t need more shiny objects. It needs work that shifts lives.
Even Jesus understood this. He didn’t redesign the world by staying above it. He walked the same dusty roads. He washed the same tired feet. He sat with the sufferer. By the time hope arrived, it was the perfect experience for all and much more.
Some call this human-centered design. But it’s more primal than a methodology.
To design, you must first belong to the one you’re designing for.
The founder. The employee. The builder. The everyday household navigating their everyday struggles.
Hope is not imagined alone. Hope is imagined with.

Comments